#ATTMobileReview
Public Relations that communicates, persuades and influences to build brands and industry leaders.
communications consulting, brand building, positioning, issues management, product launch services, red carpet events, media campaigns, media analytics, crisis reputation management, crisis plans, crisis support, litigation support consulting, public affairs, financial communications, corporate strategy, creative engagement, financial dynamics, corporate consulting, marketing, social media, social media influencers, bloggers
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About This Project
To enhance the social conversation about AT&T in the Southern California area and to build a cohort of high influencers, Casey & Sayre created the #ATTMobileReview. Bloggers, tech reporters and celebrities from sports, music, film and tv are invited to come together to test the latest mobile devices from AT&T stores. They are mobile—in limousines, trolleys or Uber—while checking out the devices and comparing notes which are blogged or tweeted. The group generally finds a hot club or venue to continue the conversations after the mobile review. Impressions have exceeded 10 million in a single evening and AT&T is now replicating the idea in other key markets.
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Category
Events, Social Media, Technology
Tags
Relationships
