Daybreak
Public Relations that communicates, persuades and influences to build brands and industry leaders.
communications consulting, brand building, positioning, issues management, product launch services, red carpet events, media campaigns, media analytics, crisis reputation management, crisis plans, crisis support, litigation support consulting, public affairs, financial communications, corporate strategy, creative engagement, financial dynamics, corporate consulting, marketing, social media, social media influencers, bloggers
15131
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About This Project
To inaugurate an innovative collaboration between Hollywood and Madison Avenue, AT&T sponsored an entertaining web series by the creative team from “24” called “Daybreak” that also showcased AT&T products, apps and technologies. We orchestrated a full red carpet event including run-of-show, booking entertainment, managing entrances and interviews and overseeing blogger relations. The evening resulted in 7.6 million impressions. We compiled a sizzle reel of the event for internal review that was very well received.
Related
Category
Entertainment, Events, Technology
Tags
Red Carpet Events
